The Olympics are the biggest global event and we are existing through the media. No more TV show tracking the number of viewers worldwide. It expects an audience of more than 4,000 million people in the seventeen days of this great sporting event. But the Games are not only in terms of global dissemination, but also in their conception. It is the only event where a lot of different sports are concentrated in a limited period and, especially, in the same location. But it is plural, a plurality of deriving a number of areas of interest that are not in mere sport.
The Games are a great projection for the city and the country that organizes while they are an element of power to the International Olympic Committee. The variety of points of interest stems from its global nature, or what is the same, television representation in the etymological sense, ie one who refers to images that are produced in one place and spread to many viewers in other locations. This view holds, therefore, its dissemination through television and other communication networks.
Twenty thousand foreign journalists will develop their work in the Beijing Games, almost double the athletes (10 798). And is that without the media and especially television, no games global. Most of the images will be institutional, with little customization of emissions an important part of the countries that issue these Summer Games. Television becomes
Others sport in excitement for the spectators. But there is excitement because there is competition, the possibility of exceeding targets, suffering, sweat, and winners and losers. Because sport is mainly the realm of confrontation should be friendly and fair play as an example for generations in the making.
We, therefore, to an event that takes place live and unscripted, but on TV everything is planned. Despite the unpredictability of an event like the Olympics, pre-production begins seven years before holding them, looking for the keys to a show to be produced safely. The producers of the NBC American television, which has paid more than $ 800 million for the rights of the Beijing Games, beginning just after meeting the Olympic, a long productive routine that focuses on climate, the venues or visit the works, among other issues. However, stresses in the preparation of the show, a planning work who the potential players in the games, with the aim of providing interesting stories and characters. This forecast of what will happen in many cases is undermined by a reality in which the unexpected last-minute call for an update the previous script that television had established.
Published in the Journal of New Spain on 8 August. Read the full article on-line version
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